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Cookie Declaration


Visable GmbH cooperates with Aumago GmbH ("Aumago"), Savignyplatz 9-10, 10623 Berlin, Germany, a target group marketer. Aumago uses cookies, a text file stored in your computer’s browser. Pseudonymous usage data is collected in the form of cookie IDs and advertising IDs.

On the basis of the user's surfing behaviour (e.g. website visited, categories, product pages, content read), Aumago assumes an interest in a specific B2B sector or topic and uses this information on behalf of Visable to direct targeted, usage-based online advertising towards these users on the Internet. The cookies can be synchronized with other technology platforms via cookie matching. The current list of matching partners can be found here.

Cookies are either Aumago cookies or cookies from service providers used by Aumago, such as The ADEX GmbH or B2B Media Group EMEA GmbH. Users can declare their opt-out at any time and thus object to the cookie tracking: ADEX Opt-out link, B2B Media Group Opt-out Link. This sets a so-called opt-out cookie. The opt-out cookie presupposes that a setting in the browser does not prevent the storage of cookies or delete the cookie. After deleting the opt-out cookie, user must repeat the objection. Alternatively, user can delete cookies directly in the browser, set the browser settings to ‚do-not-track‘ from the outset or manage his cookie preferences here. If you wish to receive information about the information stored in your cookie, please send the Cookie ID in question.



Visable uses technology from eKomi Ltd., Markgrafenstraße 11, 10969 Berlin (‘eKomi’), which acts as a processor, for purposes of provider and product evaluation by customers and for quality assurance purposes. To do so, we send an e-mail to customers asking them to submit a review in a review template linked to in the e-mail. You can object to the use of your personal data to send this e-mail at any time, either by sending your objection to and/or by clicking on the ‘Unsubscribe’ button in the review request. You can find more information on the functions mentioned and on the privacy policy of eKomi at As part of your review via eKomi, you can voluntarily leave your e-mail address, which you can withdraw at any time, so we can use it to contact you regarding your review later on. This allows us to, for example, personally respond to your review, answer your questions or provide other help.



With your consent we use Facebook Pixel of Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Republic of Ireland (“Facebook”) within our website to track the behaviour of users who have been directed to our website after clicking on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and optimise any future advertising measures. The data collected is anonymous for us, i.e. it does not allow us to determine your identity, but is stored and processed by Facebook so that it can be linked to the respective user profile and Facebook can use the data for its own advertising purposes in accordance with Facebook’s Data Usage Guidelines. Facebook and its affiliates may use this data to display ads both on and outside of Facebook. A cookie can also be stored on your computer for said purposes. You can choose to give the following consent to the above procedure: “I consent to the use of Facebook Pixel.” You may revoke your consent at any time with effect for the future. Please click here if you wish to revoke your consent:

If you do not want Facebook to collect data about you via our website, you must log out of Facebook before visiting our website.

For more information about the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your setting options to protect your privacy, please refer to Facebook’s privacy policy at



Visable uses Hotjar, which is analysis software from Hotjar Ltd. (‘Hotjar’) (, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). Hotjar allows us to measure and evaluate user behaviour on the website, which mainly refers to clicks, mouse movements, scroll height, etc. Information generated by tracking codes and cookies used for this purpose is sent to the Hotjar server in Ireland and stored there, and this specifically includes:

  • the anonymised IP address;
  • the e-mail address including any names given on the website;
  • the screen resolution of the accessing end device;
  • the device type and browser information;
  • the country from which access is made;
  • the display language;
  • the referrer domain;
  • the pages visited; and
  • the date and time of access.
  • When taking part in any user surveys, the following is also collected: response data and content

Hotjar uses this information to evaluate your use of our website, to compile reports and for other services relating to website use and evaluation. Hotjar uses services of third-party companies, such as Google Analytics and Optimizely, to provide its services. These third-party providers may save information sent from your browser during your visit to our website, e.g. cookies or IP requests. You can find further information on data storage and use by Google at and by Optimizely at

By using this website, you are agreeing to the above-mentioned processing by Hotjar and its third-party providers within the scope of their privacy policies. Cookies used by Hotjar have different ‘lifetimes’; some expire after 365 days, others expire after your current visit. You can prevent data from being collected by Hotjar here:



We work with iq media marketing GmbH, Toulouser Allee 27, 40211 Düsseldorf, hereinafter referred to in short as “iq”, a provider of user-based online advertising services. We receive pseudonymised data of the users of our websites from iq for marketing purposes. This data may be compiled with plain data if you provide your consent. Insofar as iq carries out data processing, the data shall only be processed in pseudonymised form.

iq explains the activities it carries out in the following: when websites in its marketing portfolio are accessed, iq sets cookies in a user’s browser. In order to avoid scattering loss when sending advertising materials, iq also compares its own cookies to cookies it receives from third parties, for example in order to avoid contacting the same user twice or to increase the target accuracy of advertising materials. In some cases, iq uses corresponding contracts to enable third parties to set their own cookies in the iq portfolio or to provide third parties with data segments which have been collected using cookies. The use of cookies may be restricted or prevented by using the corresponding option to restrict the storage of cookies. This does not reduce the scope of the marketing, but just the relevance thereof. At you can find an explanatory overview of the cookies used by iq with a link to the option of deselecting these individually (opt-out).

In principle, the following types of cookies are used by iq:


1. Cookies for campaign validation: these cookies are used to check whether an advertising campaign has been carried out by iq in accordance with the order for an advertising customer. These include

  • a.) Cookies set by iq and the partners of iq which collect data to ascertain whether an advertising banner was indeed placed on a website at the agreed frequency
  • b.) Cookies set by the service provider handling the technical implementation of the advertising materials for iq. This ensures compliance with and monitoring of additional campaign requirements agreed with a customer (e.g. agreed time at which the advertising materials are sent, geographical campaign area, multiple instances of sending the same advertising materials to a user or whether a user has accessed an underlying format). More details about the individual campaign validation cookies can be found here.

2. Cookies for achieving increased target accuracy: cookies only ever transmit pseudonymised data. Identification, for example by gender or areas of interest, is not possible with a cookie. The cookie does not know which user is currently accessing the browser. Therefore, iq cookies are compared with cookies from other service providers in order to increase the hit probability in a certain segment (e.g. gender). iq uses the following cookies for this type of comparison:

  • a.) Cookies which are set in the context of user surveys
  • b.) Cookies which are set by service providers on behalf of iq in the event of movement behaviour on the internet (websites accessed by a user)
  • c.) Cookies which iq receives from third parties in order to compare these with their own segmentation
  • d.) Cookies which the partners of iq set in order to achieve increased target accuracy and for comparison with their own pseudonymised data. More information about these cookies can be found here .

The personal – pseudonymised – data is processed by iq on the basis of Article 6 (1) lit. f GDPR. This permission basis enables the processing of personal data in the event the controller has a legitimate interest in doing so and this is not overridden by the interests of a user. Our legitimate interest is in the provision of the functions of our websites and the information which has been compiled with a great deal of effort and which we make available free of charge. This would not be possible without the marketing of advertising opportunities. In terms of the user-related sending of advertising materials, we base our activities on the standard selections.

You may object to this data processing at any time if there are reasons for doing so relating to your specific situation which constitute an argument against data processing. In order to raise an objection, it is sufficient to send an email to the data protection officer at



Our website uses the marketing functions (“LinkedIn Insight tag”) of the network LinkedIn. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Every time you access one of our pages containing LinkedIn’s functions a connection is made to LinkedIn’s servers. LinkedIn will thus be informed that you have visited our website with your IP address. LinkedIn’s Insight tag allows us to analyse the success of our campaigns within LinkedIn or define target groups based on user interaction with our website. If you are registered with LinkedIn, LinkedIn can trace your interaction with our website to your user account. You can find LinkedIn’s privacy policy at, and the opt-out option at


We evaluate how the newsletters we send out are used. For evaluation purposes, sent e-mails contain so-called ‘web beacons’, or ‘tracking pixels’, which are one-pixel image files that are stored on our website. For evaluation purposes, we link the data and the web beacons with your e-mail address and an individual ID. Links contained in the newsletter also have an ID. We use the data obtained to create a user profile to tailor the newsletter to your individual interests. In so doing, we record when you read our newsletter, and what links you click on in the newsletter, and use this to determine what your interests are. We link this data with your actions on our website.

Visable uses, which is live chat software from Inc., 7 East Warm Springs Rd, SB119, Las Vegas, NV, 89119, USA. Among other things, cookies stored in your browser are used in that process to detect browsers and end devices as well as to record inputs from the mouse and keyboard for the purpose of analysing your interactions with Visable websites, particularly chat and service functions. If you actively provide additional personal information in the course of using the chat function, this information will also be stored and processed. It will be erased after ending the chat. You can get more information about the purpose and scope of data collection and further processing and use of the data by as well as your rights and settings options for protecting your privacy in’s privacy policy at:


Zendesk Chat

Visable uses Zendesk Chat, a live chat software from Zendesk Inc., 1019 Market Street, San Francisco, CA 94103, USA. Zendesk is a certified participant of the Privacy Shield Framework and thus fulfills the requirements of data protection-compliant order processing. Zendesk Chat shows visitors to the site the availability of employees to respond to inquiries. For this purpose, the IP address of the respective visitor, which is anonymized, as well as the page currently visited, is recorded. Zendesk Chat uses cookies. Information generated by cookies about the use of the website, including the anonymized IP address is transmitted to a Zendesk Chat server in the U.S. and stored there for the duration of the visit. Actual chats are logged and stored. You may refuse the use of cookies by selecting the appropriate settings on your browser, which may hinder full functionality of the website. Further information on data processing by Zendesk can be found in Zendesk's data protection declaration at and on their EU data protection page:


"Conversation Platform" or "Contact Company" (SendBird)

We use SendBird on this website. The provider is SendBird, Inc, 400 1st Ave. San Mateo, CA 94401, USA (hereinafter SendBird). Our "Conversation Platform" or the "Contact Company" function on the wlw platform is based on SendBird. It allows our users to communicate with each other in a protected and permanent manner. We review and store your conversations and other personal data in order to reliably prevent that SPAM is sent and to be able to evaluate facts as thoroughly as possible if customers have any complaints. Moreover, we forward your messages to the communication partners you have selected. For security reasons, you can only access the "Conversation Platform" contents with a valid account on the wlw platform. We collect and process statistical usage analyses to improve our product and your user experience. We delete personal data immediately after its purpose has been fulfilled and any retention periods have expired. Data processing is based on Art. 6 para. 1 lit. b GDPR. You can find details in the privacy policy of SendBird: Data transfer to the USA is based on the standard contractual clauses of the EU Commission. We entered into an agreement on data processing (DPA) with SendBird. It is an agreement required by data protection law, which ensures that SendBird only processes the personal data of our website visitors according to our instructions and in compliance with the GDPR.



To display interactive graphics and to analyze and improve our offer, we use, a service of Genially Web SL, Plaza Ramon Y Cajal 4, 14003 Cordoba, Spain. Data that are automatically transmitted by your browser, e.g. IP address, browser type and version, operating system used, referrer URL, host name of the accessing computer and the time of the server request, are processed and statistically evaluated at our request. If you actively provide additional information, including personal data, within the scope of use, these data will also be stored and processed. The data will be delete once the purpose has been fulfilled. For purpose and scope of data collection and further processing and use of the data by Genially, as well as your rights in this regard and setting options to protect your privacy, please refer to Genially's privacy policy at We entered into a data processing agreement (DPA) with Genially. This agreement is required under data protection law. It ensures that Genially processes the personal data of our website visitors only based on our instructions and in compliance with the GDPR.