On the basis of the user's surfing behaviour (e.g. website visited, categories, product pages, content read), Aumago assumes an interest in a specific B2B sector or topic and uses this information on behalf of Visable to direct targeted, usage-based online advertising towards these users on the Internet. The cookies can be synchronized with other technology platforms via cookie matching. The current list of matching partners can be found here.
Cookies are either Aumago cookies or cookies from service providers used by Aumago, such as The ADEX GmbH or B2B Media Group EMEA GmbH. Users can declare their opt-out at any time and thus object to the cookie tracking: ADEX Opt-out link, B2B Media Group Opt-out Link. This sets a so-called opt-out cookie. The opt-out cookie presupposes that a setting in the browser does not prevent the storage of cookies or delete the cookie. After deleting the opt-out cookie, user must repeat the objection. Alternatively, user can delete cookies directly in the browser, set the browser settings to ‚do-not-track‘ from the outset or manage his cookie preferences here. If you wish to receive information about the information stored in your cookie, please send the Cookie ID in question.
With your consent we use Facebook Pixel of Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Republic of Ireland (“Facebook”) within our website to track the behaviour of users who have been directed to our website after clicking on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and optimise any future advertising measures. The data collected is anonymous for us, i.e. it does not allow us to determine your identity, but is stored and processed by Facebook so that it can be linked to the respective user profile and Facebook can use the data for its own advertising purposes in accordance with Facebook’s Data Usage Guidelines. Facebook and its affiliates may use this data to display ads both on and outside of Facebook. A cookie can also be stored on your computer for said purposes. You can choose to give the following consent to the above procedure: “I consent to the use of Facebook Pixel.” You may revoke your consent at any time with effect for the future. Please click here if you wish to revoke your consent: https://www.facebook.com/ads/website_custom_audiences
If you do not want Facebook to collect data about you via our website, you must log out of Facebook before visiting our website.
Visable uses Hotjar, which is analysis software from Hotjar Ltd. (‘Hotjar’) (http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). Hotjar allows us to measure and evaluate user behaviour on the website, which mainly refers to clicks, mouse movements, scroll height, etc. Information generated by tracking codes and cookies used for this purpose is sent to the Hotjar server in Ireland and stored there, and this specifically includes:
Hotjar uses this information to evaluate your use of our website, to compile reports and for other services relating to website use and evaluation. Hotjar uses services of third-party companies, such as Google Analytics and Optimizely, to provide its services. These third-party providers may save information sent from your browser during your visit to our website, e.g. cookies or IP requests. You can find further information on data storage and use by Google at https://policies.google.com/privacy and by Optimizely at https://www.optimizely.com/de/privacy.
By using this website, you are agreeing to the above-mentioned processing by Hotjar and its third-party providers within the scope of their privacy policies. Cookies used by Hotjar have different ‘lifetimes’; some expire after 365 days, others expire after your current visit. You can prevent data from being collected by Hotjar here: https://www.hotjar.com/opt-out
We work with iq media marketing GmbH, Toulouser Allee 27, 40211 Düsseldorf, hereinafter referred to in short as “iq”, a provider of user-based online advertising services. We receive pseudonymised data of the users of our websites from iq for marketing purposes. This data may be compiled with plain data if you provide your consent. Insofar as iq carries out data processing, the data shall only be processed in pseudonymised form.
In principle, the following types of cookies are used by iq:
1. Cookies for campaign validation: these cookies are used to check whether an advertising campaign has been carried out by iq in accordance with the order for an advertising customer. These include
2. Cookies for achieving increased target accuracy: cookies only ever transmit pseudonymised data. Identification, for example by gender or areas of interest, is not possible with a cookie. The cookie does not know which user is currently accessing the browser. Therefore, iq cookies are compared with cookies from other service providers in order to increase the hit probability in a certain segment (e.g. gender). iq uses the following cookies for this type of comparison:
The personal – pseudonymised – data is processed by iq on the basis of Article 6 (1) lit. f GDPR. This permission basis enables the processing of personal data in the event the controller has a legitimate interest in doing so and this is not overridden by the interests of a user. Our legitimate interest is in the provision of the functions of our websites and the information which has been compiled with a great deal of effort and which we make available free of charge. This would not be possible without the marketing of advertising opportunities. In terms of the user-related sending of advertising materials, we base our activities on the standard selections.
You may object to this data processing at any time if there are reasons for doing so relating to your specific situation which constitute an argument against data processing. In order to raise an objection, it is sufficient to send an email to the data protection officer at firstname.lastname@example.org.
We evaluate how the newsletters we send out are used. For evaluation purposes, sent e-mails contain so-called ‘web beacons’, or ‘tracking pixels’, which are one-pixel image files that are stored on our website. For evaluation purposes, we link the data and the web beacons with your e-mail address and an individual ID. Links contained in the newsletter also have an ID. We use the data obtained to create a user profile to tailor the newsletter to your individual interests. In so doing, we record when you read our newsletter, and what links you click on in the newsletter, and use this to determine what your interests are. We link this data with your actions on our website.
"Conversation Platform" or "Contact Company" (SendBird)